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we are one berlin

 

The city of Berlin gets a new logo. And with the new appearance
we also developed a new attitude for the capital.
Away from individuality and towards more togetherness
the message "We are one Berlin" was created.






The new logo can be filled in with color – just  like the city itself.
The Logo introduced itself to Berliners through projections in every neighborhood.




For this, I also illustrated some characters.


 
The headline mechanics work the commonalities of the
Berliners have in common despite their differences


︎Credits︎
Agency: Jung von Matt/Spree
Client: Senatskanzlei Berlin


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