room of silence

	

With “Room of Silence”, Hornbach (DIY store) 
wanted to show that the toilet is way more 
than an off-white, strictly functional
place of shame.




	

And by that, we made HORNBACH’s toilet range come
alive in a never-before-seen way. Initially planned as 
an event, the campaign quickly grew into way more.
With an Out-of-Home campaign showing people
right after relieving themselves on the toilet, 
inspirational videos and construction manuals.