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the smell of spring

Our society has forgotten how the real world smells.
Artificial smells are used to cover the stench stemming
from pollution,overproduction and digitalization. But there is hope:
In your garden. Where you can find the real smells of nature.

In an out of home campaign for HORBACH (DIY store)
we’re portraying quirky motifs of DIYers who are enthusiastically
trying to get the first whiffs of spring.


︎Credits︎
Foto: Kai-Uwe Gundlach
Agency: heimat
Client: HORNBACH
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