stay at home babies

The one thing we've learnt from past curfews:
when couples are forced to stay at home for long periods of time,
we'll see the number of births peak roughly nine months later.




For the German furniture retailer porta, we used this statistic to
create a cheeky film with an equally cheeky offer:
buy a bed now and with the #StayAtHomeBabies campaign,
you can get a free crib nine months later.





The campaign was published in Germany in April,
2020,during the start of the COVID19-pandemic.


After one year we said thanks.